Adidas Skateboarding was launched in 2006 and is dedicated to footwear and apparel designed by skateboarders for skateboarders. Styles inspired by the bold, fashion forward London of the 1990s both celebrate and reimagine the polished look of the court.
Adidas has adopted a multi-brand strategy to give a range of choice to skaters, whether they are athletes looking for the best equipment or fashionistas searching for the next trend. It’s not about skateboard decks or skateboard wheels at Adidas Skateboarding; it’s all about the skate shoe and the hoodie.
The company focuses not only on making faster shoes and fashion statements, but also on helping skaters perform at their best. The brands of Adidas complement each other to help athletes perform better, play better and feel better.
Adidas Skateboarding has sometimes received mixed reviews for its frequent reminders that a skate shoe can be more than a one-piece upper on a vulcanized sole. While their Busenitz Pro ranks among the best-designed skate shoe ever, other Adidas Skateboarding shoes, such as the ZX Vulc, have received criticism.
Adidas Skateboarding Keeps On Innovating
The ZX Vulc used an old feature that had disappeared from skate shoes—the runner toe. Adidas was one of three brands that reintroduced the runner toe to a new generation that had no familiarity with the design. Reaction to the design varied. Some skaters found the runner toe a distraction, while others thought it was a subtle look that skated just fine and was good for flips.
Adidas Skateboarding keeps on innovating. After Mark Suciu secured his niche among skateboarding greats with a stunning 30-minute video in 2013, he followed up with his new pro shoe, the Suciu ADV. Adidas took some risks with the Suciu ADV, and reviewers decided the gamble paid off. The Adiprene insole made the shoe extremely comfortable, while the upper surprised reviewers with its durability.
Ripped Laces named the Suciu ADV its Skate Shoe of the Year and deemed it utterly flawless. Its supportive cupsole and unique one-piece toe make it one of the finer shoes a skater can put on and just go skate for hours, according to a Ripped Laces review.